Author: Charles Duhigg
A young woman walks into a laboratory. Over the past two
years, she has transformed nearly every component of her life. She has stop
smoking, runs a marathon, and been promoted at work. The patterns internal her
brain, neurologists discover, have basically changed.
Marketers at Procter & Gamble observe videos of people
making their beds. They are desperately seeking to determine a way to sell
a new product referred to as Febreze, on course to be one among the largest
flops in organization history. Suddenly, certainly one of them detects an almost
imperceptible sample and with a mild shift in marketing, Febreze is going on to
earn one thousand million bucks 12 months.
An untested CEO takes over one of the most important
businesses in America. His first order of commercial enterprise is attacking a
single sample among his employees how they method employee protection and soon
the firm, Alcoa, will become the top performer in the Dow Jones.
What do all these human beings have is not unusual? They
carried out success by means of focusing on the styles that form everything of
our lives.
They succeeded by reworking conduct.
In The Power of Habit, award-triumphing New York Times
business reporter Charles Duhigg takes us to the exciting fringe of clinical
discoveries that designate why a conduct exists and how it may be changed. With
penetrating intelligence and a capacity to distill enormous amounts of facts
into engrossing narratives, Duhigg brings to lifestyles an entire new
understanding of human nature and its capacity for transformation.
Along with the manner, we examine why a few humans and
organizations battle to alternate, despite years of trying, whilst others seem
to remake themselves overnight. We visit laboratories where neuroscientists
explore how behavior works and wherein, exactly, they are living in our brains.
We discover how the right conduct has been crucial to the achievement of
Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights
hero Martin Luther King, Jr. We pass internal Procter & Gamble, Target
superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the
country’s biggest hospitals and see how implementing so-referred to as keystone
habits can earn billions and suggest the difference between failure and
achievement, existence, and death.
At its core, The Power of Habit incorporates a thrilling
argument: The key to exercising often, losing weight, raising exceptional
youngsters, becoming extra productive, constructing modern agencies and social
movements, and attaining fulfillment is understanding how to conduct paintings.
Habits aren’t the future. As Charles Duhigg indicates, with the aid of harnessing this new science, we are able to transform our businesses, our groups, and our lives.
Charles
Duhigg (born 1974)
Duhigg is a former Los Angeles Times group of workers author.
Between 2006 and 2017, he changed into a reporter at The New York Times. He
currently writes for The New Yorker Magazine and other courses.
During lead a team of New York Times journalists who received
the 2013 Pulitzer Prize for Explanatory Reporting for a chain of 10 articles
approximately the commercial enterprise practices of Apple and other generation
companies. Duhigg wrote or co-wrote the collection Toxic Waters, Golden
Opportunities, and was part of the crew that wrote The Reckoning.
Duhigg's ebook about the science of dependency formation,
titled The Power of Habit: Why We Do What We Do in Life and Business, was
published via Random House on February 28, 2012. An extract changed into
published in The New York Times entitled "How Companies Learn Your
Secrets." The Power of Habit has spent over three years on The New York
Times's bestseller lists.
He is also the writer of Smarter Faster Better: The Secrets
of Being Productive in Life and Business, which become released on March 8,
2016. It became a New York Times Best Seller on March 27, 2016.
In The Power of Habit, award-prevailing New York Times
business reporter Charles Duhigg takes us to the interesting fringe of clinical
discoveries that designate why habits exist and how they may be modified. With
penetrating intelligence and a capability to distill substantial amounts of
facts into engrossing narratives, Duhigg brings to lifestyles an entire new
information of human nature and its capacity for transformation.
Along with the manner, we learn why a few people and groups warfare
to trade, in spite of years of trying, while others seem to remake themselves
in a single day. We go to laboratories where neuroscientists explore how
behavior paintings and in which, precisely, they are living in our brains. We
find out how the proper habits were important to the achievement of the Olympic
swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero
Martin Luther King, Jr. We move inside Procter & Gamble, Target superstores,
Rick Warren’s Saddleback Church, NFL locker rooms, and the kingdom’s largest
hospitals and spot how enforcing so-referred to as keystone behavior can earn
billions and suggest the difference between failure and fulfillment, existence
and demise.
At its core, The Power of Habit incorporates a thrilling
argument: The key to work-out regularly, losing weight, elevating superb
children, becoming more effective, building innovative companies and social
moves, and attaining success is knowing how behavior paintings.
Habits aren’t destiny. As Charles Duhigg shows, with the aid
of harnessing this new technological know-how, we can transform our agencies,
our groups, and our lives.
Charles Duhigg Awards
2007 George Polk Award
2007 Heywood Broun Award
2008 Hillman Prize
2008 Gerald Loeb Award Honorable
Mention for Beat Writing for "Golden Opportunities"
2009 Scripps Howard National
Journalism Award
2009 Investigative Reporters and
Editors Medal
2009 Gerald Loeb Award for Large Newspapers
for "The Reckoning"
2010 United States National
Academies National Academies Communication Award
2010 Society of Environmental
Journalists Investigative Reporting Award
awards from the Society of American
Business Editors and Writers, the Deadline Awards, and the John B. Oakes Awards
2013, with other The New York Times
reporters, Pulitzer Prize for Explanatory Reporting, for a series of 10
articles on the business practices of Apple and other technology companies.
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